<p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; vertical-align: baseline; background: #ffffff;"><span style="font-size: 14pt;"><strong><span style="font-family: Calibri; color: #ff0000;">Senior Executive, Marketing</span></strong></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; vertical-align: baseline; background: #ffffff;"><span style="font-size: 14pt;"><strong><span style="font-family: Calibri; color: #ff0000;"> </span></strong></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; vertical-align: baseline; background: #ffffff;"><span style="font-size: 14pt;"><strong><span style="font-family: Calibri; color: #494949;">OVERVIEW:</span></strong></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; margin-left: 18.0000pt; text-indent: -18.0000pt; tab-stops: left blank 36.0000pt; vertical-align: baseline; background: #ffffff; mso-list: l1 level1 lfo1;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span style="font-family: Symbol; color: #494949;">· </span><!--[endif]--><span style="font-family: Calibri; color: #494949;">Location:  Guangzhou</span></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; margin-left: 18.0000pt; text-indent: -18.0000pt; tab-stops: left blank 36.0000pt; vertical-align: baseline; background: #ffffff; mso-list: l1 level1 lfo1;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span style="font-family: Symbol; color: #494949;">· </span><!--[endif]--><span style="font-family: Calibri; color: #494949;">Department: Marketing</span></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; margin-left: 18.0000pt; text-indent: -18.0000pt; tab-stops: left blank 36.0000pt; vertical-align: baseline; background: #ffffff; mso-list: l1 level1 lfo1;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span style="font-family: Symbol; color: #494949;">· </span><!--[endif]--><span style="font-family: Calibri; color: #494949;">Email your resumes to address:</span><strong><span style="font-family: 'Times New Roman'; color: #4a4a4a;"> </span></strong><a href="mailto:recruiter@airasia.com"><strong><u><span class="15" style="font-family: 'Times New Roman'; color: #0563c1;">recruiter@airasia.com</span></u></strong></a></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; vertical-align: baseline; background: #ffffff;"><span style="font-family: Calibri; color: #494949; font-size: 14pt;"> </span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; vertical-align: baseline; background: #ffffff;"><span style="font-size: 14pt;"><span style="font-family: Calibri; color: #494949;"> </span><strong><span style="font-family: Calibri; color: #494949;">WHAT YOU’LL CHAMPION:</span></strong></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; margin-left: 18.0000pt; text-indent: -18.0000pt; tab-stops: left blank 36.0000pt; vertical-align: baseline; background: #ffffff; mso-list: l0 level1 lfo2;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span style="font-family: Symbol; color: #494949;">· </span><!--[endif]--><span style="font-family: Calibri; color: #494949;">Responsible for the creation, development and execution of local marketing campaigns to achieve business objectives; monitoring the progress & result.</span></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; margin-left: 18.0000pt; text-indent: -18.0000pt; tab-stops: left blank 36.0000pt; vertical-align: baseline; background: #ffffff; mso-list: l0 level1 lfo2;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span style="font-family: Symbol; color: #494949;">· </span><!--[endif]--><span style="font-family: Calibri; color: #494949;">Report to the Marketing Manager and works closely to align plans to the business’s goals, direction and objectives; assist Manager to accomplish big MKT initiatives.</span></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; margin-left: 18.0000pt; text-indent: -18.0000pt; tab-stops: left blank 36.0000pt; vertical-align: baseline; background: #ffffff; mso-list: l0 level1 lfo2;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span style="font-family: Symbol; color: #494949;">· </span><!--[endif]--><span style="font-family: Calibri; color: #494949;">Work closely with cross functional teams to align campaign schedules /support to ensure smooth execution and consistency in communications.</span></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; margin-left: 18.0000pt; text-indent: -18.0000pt; tab-stops: left blank 36.0000pt; vertical-align: baseline; background: #ffffff; mso-list: l0 level1 lfo2;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span style="font-family: Symbol; color: #494949;">· </span><!--[endif]--><span style="font-family: Calibri; color: #494949;">Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of “buzz” around the brand.</span></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; margin-left: 18.0000pt; text-indent: -18.0000pt; tab-stops: left blank 36.0000pt; vertical-align: baseline; background: #ffffff; mso-list: l0 level1 lfo2;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span style="font-family: Symbol; color: #494949;">· </span><!--[endif]--><span style="font-family: Calibri; color: #494949;">Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.</span></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; margin-left: 18.0000pt; text-indent: -18.0000pt; tab-stops: left blank 36.0000pt; vertical-align: baseline; background: #ffffff; mso-list: l0 level1 lfo2;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span style="font-family: Symbol; color: #494949;">· </span><!--[endif]--><span style="font-family: Calibri; color: #494949;">Assist with any ad-hoc day to day tasks as required by the team.</span></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; vertical-align: baseline; background: #ffffff;"><span style="font-family: Calibri; color: #494949; font-size: 14pt;"> </span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; vertical-align: baseline; background: #ffffff;"><span style="font-size: 14pt;"><strong><span style="font-family: Calibri; color: #494949;">WHO YOU ARE:</span></strong></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; margin-left: 18.0000pt; text-indent: -18.0000pt; tab-stops: left blank 36.0000pt; vertical-align: baseline; background: #ffffff; mso-list: l0 level1 lfo2;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span style="font-family: Symbol; color: #494949;">· </span><!--[endif]--><span style="font-family: Calibri; color: #494949;">Bachelor’s degree in Marketing or related discipline;</span></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; margin-left: 18.0000pt; text-indent: -18.0000pt; tab-stops: left blank 36.0000pt; vertical-align: baseline; background: #ffffff; mso-list: l0 level1 lfo2;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span style="font-family: Symbol; color: #494949;">· </span><!--[endif]--><span style="font-family: Calibri; color: #494949;">Experience within the airline, travel, or hospitality industries or similar consumer goods business is ideal but not necessary;</span></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; margin-left: 18.0000pt; text-indent: -18.0000pt; tab-stops: left blank 36.0000pt; vertical-align: baseline; background: #ffffff; mso-list: l0 level1 lfo2;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span style="font-family: Symbol; color: #494949;">· </span><!--[endif]--><span style="font-family: Calibri; color: #494949;">A passionate and creative go-getter with the ability to work independently with little supervision;</span></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; margin-left: 18.0000pt; text-indent: -18.0000pt; tab-stops: left blank 36.0000pt; vertical-align: baseline; background: #ffffff; mso-list: l0 level1 lfo2;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span style="font-family: Symbol; color: #494949;">· </span><!--[endif]--><span style="font-family: Calibri; color: #494949;">A commercial thinker with a keen sense of market & consumer trends, result oriented & multi task;</span></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; margin-left: 18.0000pt; text-indent: -18.0000pt; tab-stops: left blank 36.0000pt; vertical-align: baseline; background: #ffffff; mso-list: l0 level1 lfo2;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span style="font-family: Symbol; color: #494949;">· </span><!--[endif]--><span style="font-family: Calibri; color: #494949;">Excellent analytical skills and ability to understand business financials;</span></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; margin-left: 18.0000pt; text-indent: -18.0000pt; tab-stops: left blank 36.0000pt; vertical-align: baseline; background: #ffffff; mso-list: l0 level1 lfo2;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span style="font-family: Symbol; color: #494949;">· </span><!--[endif]--><span style="font-family: Calibri; color: #494949;">A love for travel, and a keen understanding of different cultures;</span></span></p> <p class="p" style="margin-top: 0.0000pt; margin-bottom: 0.0000pt; margin-left: 18.0000pt; text-indent: -18.0000pt; tab-stops: left blank 36.0000pt; vertical-align: baseline; background: #ffffff; mso-list: l0 level1 lfo2;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span style="font-family: Symbol; color: #494949;">· </span><!--[endif]--><span style="font-family: Calibri; color: #494949;">Excellent verbal and written English.</span></span></p>