北京外航服务有限责任公司-招聘求职

国泰航空有限公司北京代表处Digital Sales Executive

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Digital Sales Executive (数字化销售专员) Location: 北京市朝阳区建国门外大街乙12号双子座大厦 1. Role Purpose · To manage the website(s), updating content to be locally suitable, drive local campaigns and conduct analytics to further optimise results. · To ensure the airline’s direct digital channels have a competitive presence in the market, maximising online traffic and revenue generation. 2. Key responsibilities and tasks Digital Promotions and Campaigns · Effectively execute recruitment and engagement campaigns · Support the growth of the email database · Follow up on ancillary revenue generation · Ensure prioritisation of direct digital distribution channels Website Content and Communication · Assist to manage website retailing and app promotional areas (shop window) to maximise revenue and uptake of key offers and reach revenue targets, ensuring good exposure for air offers (and non-air offers in TRP markets) · Support sales initiatives, particularly tactical sales with compelling marketing content in the form of offer landing pages as appropriate · Master the Cathay Pacific content management system (Adobe Experience Manager) such that high quality content experiences are published and managed with good speed to market · Be mindful of the customer experience and brand are upheld in any content and customer experience deliverables, in consultation with internal and external stakeholders · Liaise with Regional Office on a regular basis regarding website technical developments and global updates Analytics · Use web analytics (Google Analytics) to measure performance and assist to identify and exploit opportunities, and continually improve the volume and quality of traffic coming from different sources · Generate reports on digital sales performance · Conduct analytics and reporting on website specific data to provide recommendations for enhancements Search Engine Marketing and Search Engine Optimisation · Help to ensure all pages have the appropriate page level technical and content based Search Engine Optimisation · Test and understand the interrelationship and keyword coverage for Search Engine Marketing and Search Engine Optimisation campaigns to drive traffic to flagship site Social Media · Assist to manage local social media postings · Support the localisation of and leverage local agencies and Head Office produced content to drive traffic to the website Retailing Tools and Platforms · Provide support to brief and lobby Digital Retail counterparts in Hong Kong for enhancements of current functionality or future developments of the toolset, including (but not limited to) payment options, tactical and campaign tools, content and marketing asset provision, translation training Benchmarking · Help conduct competitor analysis of pricing and ensure digital channel pricing and proposition are competitive both on and offline · Share learning and best practice with other Outports and leverage work done by other Outports when fit for purpose · Monitor marketing strategies used by competitors and industry leaders Newsletter · Plan content and execution of regular e-newsletter including incorporating and adaptation of Head Office and local communication messages E and A · Emergency and Accident and Crisis Response responsibilities as required 3. Qualifications / Experience Academic qualifications · College degree or above Knowledge, skills and experience · One year’s experience in a similar role is preferable · A solid understanding of how the internet works, preferably with a junior developer or similar IT training/experience · A demonstrable passion for digital and commerce · Strong literacy skills, including copywriting and the ability to adhere to brand and tone of voice · Strong numeracy skills and experience of working with data to tell a story · Strong PC literacy including Adobe Experience Manager and Google Analytics · Adapts to and embraces constant change 声明： 国泰航空为每位应聘者提供平等应聘的机会。应聘者提供的个人数据将严格按照政策使用，并仅用于招聘目的。 如八周内未收到进一步安排可视为应聘不成功。所有相关信息将被存档至多二十四个月。如有需求可联系我们的数据保护人员提供个人信息收集声明的副本。 注意: 1.所有中国大陆职位的劳动合同遵循当地条款。 2.应聘者须持有中国身份证。 3.一旦确认录用，将安排与当地 FASCO签订劳动合同，及由其负责档案保管。 Job Application Please scan the QR code below to apply the job. <img src="http://10.201.0.12:8081/images/20230117112021457068.png" alt="" width="207" height="207" />

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