北京外航服务有限责任公司-招聘求职

加拿大航空公司北京办事处招聘Campaign Manager pos APAC

Job Description <table class="MsoNormalTable" style="border-collapse: collapse; mso-table-layout-alt: fixed; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext;" border="1" width="0" cellspacing="0" cellpadding="0"> <tbody> <tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; height: 21.7pt;"> <td style="width: 510.05pt; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; background: black; mso-background-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; height: 21.7pt;" width="680"> Job Title: Campaign Manager pos APAC Job Information </td> </tr> <tr style="mso-yfti-irow: 1; mso-yfti-lastrow: yes; height: 31.0pt;"> <td style="width: 510.05pt; border: solid windowtext 1.0pt; border-top: none; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 31.0pt;" valign="top" width="680"> Scope/ Purpose of the Position: (Summary) Reporting to the Routes Marketing Manager for pos Asia Pacific, the Campaign Manager, pos APAC is responsible for assisting in the planning, management, execution, performance, and quality of marketing campaigns that support Air Canada’s leadership position for all pos APAC routes marketing campaigns in support of travel to Canada (inbound flights to Canada, pos APAC) as well as sixth freedom flights to the Americas and the Caribbean (6F pos APAC). The marketing position supports all POS APAC markets namely Japan, Korea, China, Hong Kong, Singapore, Australia and New Zealand in collaboration with the APAC Marketing Manager. The position may also require to liaise with local GM’s, raising awareness of the AC Brand and developing conversion-focused marketing strategies involving management of integrated owned and paid channel marketing plans, working in collaboration with internal and external stakeholders including Revenue Management, AC Media Desk, AC Sales Tourism Partnerships, AC Analytics, Agencies, AC Studio, AC Activations & Sponsorships team, Marketing Operations, AC Sales Communications and ACO/digital team. The position requires a mix of strategic thinking and management skills as well as being adept at execution and delivery as it is a region with a high volume of retail and destination/product campaigns. The Campaign Manager must possess excellent strategic and analytical skills, be innovative and creative, be able to maintain a relationship of trust with peers, partners, internal customers and external agencies and see a campaign through from briefing through to completion and post campaign analysis. Most importantly the Campaign Manager should be able to handle multiple campaigns, juggling different priorities simultaneously, for markets with varied language requirements and local nuances. </td> </tr> </tbody> </table> <table class="MsoNormalTable" style="border-collapse: collapse; mso-table-layout-alt: fixed; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext;" border="1" width="0" cellspacing="0" cellpadding="0"> <tbody> <tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; height: 77.5pt;"> <td style="width: 510.05pt; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 77.5pt;" valign="top" width="680"> Accountabilities (Responsibilities): (Budget, Impact Influence, Supervisory extent required) • Develop, manage and lead all development and execution of route support marketing campaigns and initiatives in owned and paid channels for POS APAC, the portfolio including but not limited to mass and targeted campaigns (digital display, social, print, OOH, SEM, radio etc.). The campaigns can range from price driven retail campaigns to new route launches to product /destination campaigns. • Work closely with AC Sales and Revenue Management departments, building strong rapport, to identify and proactively solve upcoming route issues. • Support the Routes Marketing Manager APAC and as required act as the marketing communications lead in collaboration with local AC Sales managers business leads and other internal stakeholders for marketing strategies on key APAC OTAs. • Plan, manage and execute all marketing campaigns done in partnership with Canadian Destination Marketing Organizations (DMO’s) especially Destination Canada extending Air Canada’s reach and budget in key APAC markets. • Support the Routes Marketing Manager APAC in regular marketing planning meetings for all APAC markets, maintaining planning calendars and budget for the portfolio, and actively contribute to the annual marketing-communications planning process on an annual and quarterly basis. • Develop B2C marketing assets and content based on business and commercial inputs received from various internal stakeholders (Local Sales GM’s, RM, Global Sales, Brand, etc.) for use and distribution through various channels. • Propose marketing strategies and solutions including tactical mix, channel mix and messaging strategy working in collaboration with Revenue Management, Aeroplan Loyalty Management, Revenue Management and Sales departments to identify and proactively solve upcoming route issues. • Monitor, analyze and report back on campaign results, demonstrating campaign ROI in collaboration with the Marketing Analytics team, deriving actionable insights for use in future campaigns and continually improve the effectiveness of marketing communication campaigns. • Ensure brand identity and guidelines are respected and defend strategies and media choices. • Accountable for ensuring accuracy, cohesiveness and legality of information contained in all communications. • Regularly prepare presentations for meetings with airline leadership to facilitate strategic decisions. • Manage external service providers and agencies, overseeing the marketing budget for respective portfolio including issuing of PO’s, purchase commitment authorizations, invoicing, billing and reconciliation. • Act as a subject-matter expert and consultant to business units. • Develop strong, cross-functional, cooperative working relationships with other branches impacted by route support marketing initiatives (AC Studio, Analytics, Marketing Ops, Web Team, CRM Planning, ACMD, Revenue Management, Sales Communications, Network Planning, AC Sales, Corporate Communications etc.). • Think strategically to contribute to new ideas and best practices based on key industry trends and assist the conversion process with an analytical, insights driven approach to solutions, contributing to the achievement of corporate annual objectives and targets with integrity. • Prioritize projects and campaigns in keeping with corporate and commercial objectives. • Juggle multiple projects of varying complexity. • Actively monitor market trends and competitor activities. • Provide support to Manager, Routes Marketing pos Int’l and Routes marketing Manager APAC on other projects as assigned. </td> </tr> <tr style="mso-yfti-irow: 1; height: 2.9pt;"> <td style="width: 510.05pt; border: none; border-bottom: solid windowtext 1.0pt; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 2.9pt;" valign="top" width="680"> </td> </tr> <tr style="mso-yfti-irow: 2; height: 49.05pt;"> <td style="width: 510.05pt; border: solid windowtext 1.0pt; border-top: none; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 49.05pt;" valign="top" width="680"> Efforts: (Thinking Environment and Challenge, Decision Making, Physical Effort, Sensory and Dexterity Effort) • Excellent strategic and analytical skills • Excellent interpersonal skills, good listener and ample communication skills • Excellent project management skills. • Comfortable working independently and within a team environment assisting colleagues whenever possible • Explicit attention to detail and accuracy • High levels of ingenuity, creativity and initiative • Resistance to stress </td> </tr> <tr style="mso-yfti-irow: 3; height: 13.45pt;"> <td style="width: 510.05pt; border: none; border-bottom: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.45pt;" valign="top" width="680"> </td> </tr> <tr style="mso-yfti-irow: 4; height: 102.55pt;"> <td style="width: 510.05pt; border: solid windowtext 1.0pt; border-top: none; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 102.55pt;" valign="top" width="680"> Qualifications : (Work Experience, Education) • University degree in Business, Marketing option or equivalent • 8 -10 years of relevant experience • Agency experience – an asset • Practical knowledge of digital mediums including internet and social media channels • Practical knowledge of Adobe Analytics desirable • Retail marketing experience – an asset </td> </tr> <tr style="mso-yfti-irow: 5; height: 9.9pt;"> <td style="width: 510.05pt; border: none; border-bottom: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 9.9pt;" valign="top" width="680"> </td> </tr> <tr style="mso-yfti-irow: 6; height: 54.85pt;"> <td style="width: 510.05pt; border: solid windowtext 1.0pt; border-top: none; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 54.85pt;" valign="top" width="680"> Working Conditions: (Physical Environnement, Psychological Environnement) The office is open Monday to Friday The position is based on 40 hours week based at the office.(flexible given APAC timezones) </td> </tr> <tr style="mso-yfti-irow: 7; height: 8.5pt;"> <td style="width: 510.05pt; border: none; border-bottom: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 8.5pt;" valign="top" width="680"> </td> </tr> <tr style="mso-yfti-irow: 8; height: 36.55pt;"> <td style="width: 510.05pt; border: solid windowtext 1.0pt; border-top: none; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 36.55pt;" valign="top" width="680"> Linguistics: (English required) • Proficient in grammar, spelling and punctuation in English. • Knowledge of an additional Asian language would be an asset </td> </tr> <tr style="mso-yfti-irow: 9; height: 14.8pt;"> <td style="width: 510.05pt; border: none; border-bottom: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 14.8pt;" valign="top" width="680"> </td> </tr> <tr style="mso-yfti-irow: 10; height: 49.0pt;"> <td style="width: 510.05pt; border: solid windowtext 1.0pt; border-top: none; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 49.0pt;" valign="top" width="680"> Approx. no of people managed: (span of control, if applicable) Direct Reports: 0 Indirect Reports:0 </td> </tr> <tr style="mso-yfti-irow: 11; height: 13.7pt;"> <td style="width: 510.05pt; border: none; border-bottom: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.7pt;" valign="top" width="680"> </td> </tr> <tr style="mso-yfti-irow: 12; mso-yfti-lastrow: yes; height: 22.0pt;"> <td style="width: 510.05pt; border: solid windowtext 1.0pt; border-top: none; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 22.0pt;" valign="top" width="680"> Other relevant information: </td> </tr> </tbody> </table> If you are interested in this position, please send your CV both in English and Chinese to <a href="mailto:hr_aircanada@outlook.com">hr_aircanada@outlook.com</a> and note the position you are interested. Factors and Sub Factors <div align="center"> <table class="MsoNormalTable" style="width: 512.35pt; border-collapse: collapse; border: none; mso-border-alt: solid windowtext .75pt; mso-yfti-tbllook: 1184; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-border-insideh: .75pt solid windowtext; mso-border-insidev: .75pt solid windowtext;" border="1" width="0" cellspacing="0" cellpadding="0"> <tbody> <tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; height: 27.6pt;"> <td style="width: 106.95pt; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .75pt; background: black; mso-background-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; height: 27.6pt;" nowrap="nowrap" width="143"> Factors </td> <td style="width: 405.4pt; border: solid windowtext 1.0pt; border-left: none; mso-border-left-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; background: black; mso-background-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; height: 27.6pt;" nowrap="nowrap" width="541"> Sub-Factors </td> </tr> <tr style="mso-yfti-irow: 1; height: 13.8pt;"> <td style="width: 106.95pt; border: solid windowtext 1.0pt; border-top: none; mso-border-top-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.8pt;" rowspan="2" width="143"> Qualifications </td> <td style="width: 405.4pt; border-top: none; border-left: none; border-bottom: solid windowtext 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.8pt;" valign="bottom" nowrap="nowrap" width="541"> Work Experience (Previous work experience that is related to the job) </td> </tr> <tr style="mso-yfti-irow: 2; height: 13.8pt;"> <td style="width: 405.4pt; border-top: none; border-left: none; border-bottom: solid windowtext 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.8pt;" valign="bottom" nowrap="nowrap" width="541"> Education (Minimum Education required) </td> </tr> <tr style="mso-yfti-irow: 3; height: 13.8pt;"> <td style="width: 106.95pt; border: solid windowtext 1.0pt; border-top: none; mso-border-top-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.8pt;" rowspan="4" nowrap="nowrap" width="143"> Accountability (Responsibility) </td> <td style="width: 405.4pt; border-top: none; border-left: none; border-bottom: solid windowtext 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.8pt;" valign="bottom" width="541"> Budget / Finance Authority </td> </tr> <tr style="mso-yfti-irow: 4; height: 13.8pt;"> <td style="width: 405.4pt; border-top: none; border-left: none; border-bottom: solid windowtext 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.8pt;" valign="bottom" width="541"> Impact (Level at which work performed will have an effect on; Team, Department, Branch, Organisation) </td> </tr> <tr style="mso-yfti-irow: 5; height: 13.8pt;"> <td style="width: 405.4pt; border-top: none; border-left: none; border-bottom: solid windowtext 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.8pt;" valign="bottom" nowrap="nowrap" width="541"> Supervisory Extend (Level at which the job requires supervision) </td> </tr> <tr style="mso-yfti-irow: 6; height: 13.8pt;"> <td style="width: 405.4pt; border-top: none; border-left: none; border-bottom: solid windowtext 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.8pt;" valign="bottom" nowrap="nowrap" width="541"> Influential Level (Level at which the job requires to influence the behaviour/ decisions of others) </td> </tr> <tr style="mso-yfti-irow: 7; height: 13.8pt;"> <td style="width: 106.95pt; border: solid windowtext 1.0pt; border-top: none; mso-border-top-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.8pt;" rowspan="4" width="143"> Efforts </td> <td style="width: 405.4pt; border-top: none; border-left: none; border-bottom: solid windowtext 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.8pt;" valign="bottom" nowrap="nowrap" width="541"> Thinking Environment & Challenge </td> </tr> <tr style="mso-yfti-irow: 8; height: 13.8pt;"> <td style="width: 405.4pt; border-top: none; border-left: none; border-bottom: solid windowtext 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.8pt;" valign="bottom" nowrap="nowrap" width="541"> Decision-making (Degree of organizational empowerment for decision-making) </td> </tr> <tr style="mso-yfti-irow: 9; height: 13.8pt;"> <td style="width: 405.4pt; border-top: none; border-left: none; border-bottom: solid windowtext 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.8pt;" valign="bottom" nowrap="nowrap" width="541"> Physical Effort (Level of physical effort or uncomfortable position) </td> </tr> <tr style="mso-yfti-irow: 10; height: 13.8pt;"> <td style="width: 405.4pt; border-top: none; border-left: none; border-bottom: solid windowtext 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.8pt;" valign="bottom" nowrap="nowrap" width="541"> Sensory and Dexterity Effort (Level of coordination and manual dexterity where accuracy and speed are essential, how often is the sensory required) </td> </tr> <tr style="mso-yfti-irow: 11; height: 13.8pt;"> <td style="width: 106.95pt; border: solid windowtext 1.0pt; border-top: none; mso-border-top-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.8pt;" rowspan="2" width="143"> Working Conditions </td> <td style="width: 405.4pt; border-top: none; border-left: none; border-bottom: solid windowtext 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.8pt;" valign="bottom" width="541"> Physical environment (Physical work conditions in which the job needs to be performed; exposure to unpleasant or disagreeable conditions) </td> </tr> <tr style="mso-yfti-irow: 12; mso-yfti-lastrow: yes; height: 13.8pt;"> <td style="width: 405.4pt; border-top: none; border-left: none; border-bottom: solid windowtext 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 13.8pt;" valign="bottom" width="541"> Psychological environment (Level of mental stress & pressure resulting from the job) </td> </tr> </tbody> </table> </div> If you are interested in this position, please send your CV both in English and Chinese to hr_aircanada@outlook.com and note the position you are interested.

加拿大航空公司北京办事处招聘Campaign Manager pos APAC